Brand protection - Defensive domain blocking with AdultBlock, DPML, Uni EPS and ShortBlock
The number of domain extensions (also called TLDs, Top-Level Domains) keeps increasing, making it more and more difficult to protect your brand and your trademarks.
Brand protection services allow trademark owners to block the registration of domain names containing their trademarks by third parties. This is sometimes called defensive domain blocking. Each service covers its own set of TLDs.
The benefits of brand protection services
The protection of your intellectual property rights and your trademarks can be challenging, especially with the ever-growing number of cybersquatting offences.
But what is cybersquatting? It is the unlawful use of a registered trademark, or a term very similar to a registered trademark, as a domain name.
Some Registries have created defensive domain blocking services to prevent these kinds of illegitimate domain name registrations under their TLDs.
Brand protection services you can subscribe to with Netim
AdultBlock and AdultBlock+
AdultBlock not only provides protection for TMCH-validated trademarks, it also secures company and trading names. The 4 TLDs MMX owns are covered: .adult, .porn, .sex, .xxx
- 1, 3, 5 or 10-year protection period
- 4 TLDs covered: .adult, .porn, .sex, .xxx
- Registered trademark and common law trademark protection
- Exact match block
- Premium domain block
- Exact-match block for all variant labels contained in the SMD file (your trademark must be TMCH-validated)
- Look-alike block: covers homographs, misspellings, and IDN variants including characters from 24 languages (English, Belarusian, Bosnian, Bulgarian, Chinese (Simplified and Traditional), Danish, French, German, Hungarian, Icelandic, Italian, Korean, Latvian, Lithuanian, Macedonian, Montenegrin, Polish, Portuguese, Russian, Serbian, Spanish, Swedish and Ukrainian)
DPML and DPML Plus
Managed by Donuts Inc., the Domains Protected Marks List (DPML) covers 270+ TLDs.
- 1 to 10-year protection period
- 270+ TLDs covered: see the full list
- Protection for TMCH-registered trademarks only
- Exact-match block
- Homographics look-alike block
- Premium domains block
- 3 additional labels included
- More labels can be blocked
- Blocks are not subject to overrides by other parties with the same trademark, without the consent of the applicable DPML Plus block holder.
Uni EPS and Uni EPS+
The Uniregistry Extended Protection Service covers the 23 TLDs Uniregistry manages.
- 1, 3, 5 or 10-year protection period
- 23 TLDs covered: see the full list
- Protection for TMCH-registered trademarks only
- Exact-match block
- Premium domain block
- Exact-match block for all variant labels contained in the SMD file (your trademark must be TMCH-validated)
- Look-alike block: covers homographs, misspellings, and IDN variants using an algorithm
ShortBlock and ShortBlock+
This service covers the 5 TLDs ShortDot manages: .bond, .cfd, .cyou, .icu, .sbs
- 1, 3, 5 or 10-year protection period
- 5 TLDs covered: .bond, .cfd, .cyou, .icu, .sbs.
- Protection for TMCH-registered trademarks only
- Exact-match block
- Premium domain block
- Exact-match block for all variant labels contained in the SMD file (your trademark must be TMCH-validated)
- Look-alike block: covers homographs, misspellings, and IDN variants using an algorithm
Brand protection services comparison
| AdultBlock | DPML | UNI EPS | ShortBlock | |||||
|---|---|---|---|---|---|---|---|---|
| Service | AdultBlock | AdultBlock+ | DPML | DPML+ | Uni EPS | Uni EPS+ | ShortBlock | ShortBlock+ |
| Registry | ICM Registry | Donuts | Uniregistry | ShortDot | ||||
| Number of TLDs | 4 | 270+ | 23 | 5 | ||||
| Protection period | 1, 3, 5 or 10 years | 1 to 10 years | 1, 3, 5 or 10 years | 1, 3, 5 or 10 years | ||||
| Premium domain block | ||||||||
| Variant labels block | ||||||||
| Mandatory TMCH registration | ||||||||
How can I subscribe to a brand protection service?
Please contact our sales team to learn more about the eligibility criteria and subscription process.