Brand protection - NameBlock blocking systems

Protect its online presence has become a major strategic issue for trademark holders. Seeing the number of extensions, and the perspective of a short term increase of this number, many trademarks struggle to protect effectively their online identity : cybersquatting, phishing... This can damage their reputation and can be potentially very expensive.

Protect your brand in 7 extensions in one single operation.

The protected extensions are owned by ShortDot Registry: .icu, .sbs, .cyou, .cfd, .bond, .buzz, .one.

Benefits of NameBlock protection services

Here are the advantages of registering your trademark as a BrandLock/AbuseShield:

  • Variant blocking to allow you to protect keywords that contain your brand (AbuseShield option)
  • No trademark needed a registered domain name is enough (AbuseShield option)
  • Automatic blocking of domain names that fall back into the public domain after being deleted by the Registry
  • Budget control: less expensive solution than defensive registrations (especially with the multiplication of possible variants and homoglyphic declinations)

Brand protection services you can subscribe to with Netim

BrandLock / AbuseShield

NameBlock offers a protection solution in two points: BrandLock and AbuseShield, covering all of ShortDot extensions, meaning 7 extensions.

  • 1 to 10 years protection period
  • 7 extensions covered: see the full list
  • Exact match block on your trademark label
  • No TMCH registrationneeded
  • Possibility of unblockingdomain names
  • 1 to 10 years protection period
  • 7 extensions covered: see the full list
  • Protection of suspect variants based on a registered domain name
  • Intelligent Algorithm to target only the domain names likely to be used for abuse.

Comparison table of NameBlock offers

Product BrandLock AbuseShield
Registry ShortDot
Number of extensions 7
Duration 1 to 10 years
Premium domain block
Variant label block
TMCH registration required

How can I subscribe to a brand protection service?

Please contact our sales team to learn more about the eligibility criteria and subscription process.


Yes, you should ask your current registrar to communicate the authcode associated with your BrandLock or AbuseShield protection. When the transfer is finalised, a year is added to the expiry date of your protection.

Here is an example of the information that is visible in the Whois of a domain name blocked by BrandLock or AbuseShield protection:

This name subscribes to the NameBlock product; therefore, this name is not available for registration.

No, BrandLock or AbuseShield will not block premium domain names.

Once the domain name is deleted, it will automatically be added to the block as long as the blocking service is active.