dotBrand TLD

Make your brand your own TLD and become the sole owner of your digital territory. With a dotBrand, there is no longer any confusion: your customers know that your website is 100% authentic and official. You eliminate the risk of fraud, cybersquatting and impersonation.

Your TLD is no longer shared: it becomes an exclusive and secure space, entirely under your control.

The next ICANN round is scheduled for April 2026. The previous ICANN application window took place in 2012: there is no guarantee that this opportunity will arise again for another 10 years. Get ready now!

Identity

Security

Innovation

I would like more informations

The advantages of creating your dotBrand

Enhanced customer experience
Increased trust and digital coherence
Security and control
Put an end to cybersquatting and online fraud
Search engine visibility
Easily recognisable with optimised SEO
Brand value
A long-term investment that becomes a strategic asset
Discover all the advantages of having a dotBrand
Read our dedicated article on custom TLDs

Complete support to launch your own extension

In partnership with Afnic,Netim supports you throughout the preparation of your application for the next ICANN round in April 2026.

Netim, your trusted partner

With over 20 years of experience in domain name registration and management, Netim offers you its expertise to help you develop your project.

Thanks to our partnership with Afnic, the well-known operator of .fr, you benefit from full strategic, administrative, and technical support.

Afnic, a recognised technical operator

Afnic is the leading French Registry Service Provider (RSP) in Europe.

Globally trusted and highly experienced, Afnic managed over 20 extensions during the previous ICANN round in 2012, such as .mma, .sncf, .leclerc, and geographical extensions such as .paris, .alsace, .bzh and .corsica.

I am interested in a dotBrand

They already have their dotBrand

...and more than 480 brands

The steps to create your dotBrand

From now

Eligibility study and strategy analysis

Mid-2025 to mid-2026

Writing and submitting the application file

2026 to 2027

Application published and reviewed by ICANN

2027

Technical deployment of your TLD in the Internet root zone

2027 to 2028

Launch of the extension: ready for use

Contact us

For more information or to discuss your project,
contact our sales department.

Send us a message
sales@netim.com

FAQ

The evaluation fee set by ICANN is USD 227,000 per application.

In addition, there are various additional costs:

Registry Service Provider (RSP) fees,
Third-party escrow fees,
Support, preparation and drafting of the application file,
As well as any legal or administrative support.

A total budget of at least €500,000 should therefore be allocated for the first year, followed by a minimum of €25,000 per year for the operating and maintenance costs of the extension.

Yes, that is entirely possible.

For a generic extension, management costs will depend mainly on the volume of domains registered and the management of registrar accreditations

In the case of a geographical (or community) extension, the same principles apply, but the application review fees are increased by approximately USD 25,000 by ICANN, due to the additional checks required for this type of extension.

Yes anyone can create a dotbrand, however it is imperative that the project be supported by a company.

The management agreement concluded with ICANN for a .brand extension is established for an initial term of 10 years, renewable at the end of this period.

The application period for the next phase of the ‘new gTLDs' program is scheduled for the second quarter of 2026, with an estimated opening date of April 2026.

Once this period has ended, no date has yet been set for a future session.
For reference, the previous application opportunity was in 2012.